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Allure Officially Opens First Retail Store in New York City


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The Allure store is finally here.

The beauty magazine opens the doors to its first physical retail store on Lafayette Street in New York City on Thursday. The shop will offer a curated selection of more than 270 makeup, hair care and skin care products picked out by the editorial staff at Allure, which celebrated its 30th anniversary earlier this year.

The Allure store, which operates as a partnership between Cond Nast and the Stur Group, will also offer special technology to assist customers through their shopping experience. Features include augmented reality capabilities allowing customers to try products virtually, QR codes that customers can scan to discover more information regarding a product, and smart mirrors.

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