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MIJO, the fashion film inspired by the pachucos fashion from the 40s


Original Article

Mijo is a young dreamer, suddenly blessed with the gift of King Midas. However his ability has a unique twist: whatever and whoever he touches is stylishly pimped up.

Shot in the uncharted streets of Mexico City, Mijo is a colourful and fun fashion film inspired by the pachucos fashion from the 40s. The film is a collaboration with independent local artists, showcasing traditional Mexican tailoring, fashion, music and illustrations all in one project. Channeling the city’s edgy and urban spirit, Mijo reinterprets the myth of King Midas through a modern Mexican lens.

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